According to one study, page-one search results receive 95% of all traffic. Having an online presence is critical to establishing credibility and introducing potential customers to your cannabis dispensary.
But, simply having a website and some social media accounts is not enough. Instead, it’s important to adopt solid SEO tactics to ensure that your online presence is not lost in the endless number of pages past page one.
With that said, what is SEO? SEO or Search Engine Optimization is the practice of optimizing your online presence so that your business ranks high in relevant search results. For a cannabis dispensary with a local presence, ensuring that your dispensary can be found by those in your area is critical.
Ultimately, the purpose of SEO is not to simply rank high in the search engine but to rank high in relevant search results that reach your target audience. That said, here are six SEO tips to implement:
On-page SEO encompasses the visible content on your website pages. Having relevant keywords, headings, meta descriptions, alt text, etc. tells the search engine what the page is about. It’s best to keep each page simple with one main SEO/topic focus.
For example, if you have multiple dispensary locations, then having one page dedicated to each location will help make the page more relevant to your potential customers in each location.
Google loves sites that are credible or that have authority in their niche. To promote your site's authority, link building or “backlinking” is important. This is done by finding top-ranking authoritative websites that are relevant to the cannabis industry and having them link to your site.
As a business, dispensaries should create a Google My Business (GMB) listing. This will particularly help with local SEO so that potential customers in your area can find your business. Additionally, this will allow your dispensary to show up on Google Maps.
Listing your business on local business listing websites will help with SEO and bring more organic traffic to your site. To do this, search for local directories and take advantage of websites like Yelp and Bing Places.
Technical SEO has to do with optimizing your site so that it can be indexed by the search engine and crawled. Having a simple and easy-to-navigate website is a huge part of this. Also, ensuring that your site has low load times is also important as many search engines will rank sites that load faster over those that don’t.
Most website searches happen on mobile devices and Google will favor websites that are mobile-friendly versus those that are not. As such, make sure your website has a mobile version with quick(er) load times (mobile devices often take longer to load sites) and an easy-to-navigate layout.
Having an online presence doesn’t mean much if your target audience can’t find you. By implementing targeted SEO strategies, you can bring in more relevant organic traffic to your site and at the same time, bring more business to your cannabis dispensary.
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