There's a reason why many popular retail stores and restaurants have digital menus—they sell. They can help establish your brand, highlight bestsellers, and capture customers’ attention.
There are also many practical benefits of digital menus, such as making quick and easy menu changes and updating pricing as the market changes.
With that said, here are the seven top benefits of digital menus for cannabis dispensaries:
With traditional paper or static menus, updating them is not always easy and may mean replacing the whole menu altogether. However, with a digital menu, dispensaries can make changes instantly and without any hassle. This can even be done from the other side of the world as long as there’s an internet connection.
Markets are always changing, and the price of your inventory will change with it. With a digital menu, these fluctuations won’t eat into your bottom line as owners and budtenders can quickly update pricing to stay competitive in the market.
Customer preferences and industry trends are also always changing and can be unpredictable. The convenience of being able to quickly make changes to a digital menu makes it particularly helpful in meeting customer demand. Top-selling products can be moved to a more prominent location on the menu, making it easier for customers to find and leading to more sales.
Many products in the cannabis industry are not well-known, and there can be confusion on the customer end on what to get. With a digital menu, owners can create a more approachable and informative menu with categories and even recommendations for those newer to cannabis use.
Static menus often suffer from the same fatal flaw—listing out-of-stock products. With a digital menu, however, when a product is out of stock, it can simply be removed from the menu and added again later when it’s in stock, or it can be marked as out of stock directly on the menu so that customers know that the dispensary does sell it, but that it’s currently unavailable.
Digital menus have a lot of customization options, such as featuring a product video or daily specials. Limited-time offers and products can also be advertised to attract customers to unique or underselling products.
Fast food restaurants usually have digital menus that change based on the time of day. Cannabis dispensaries can also utilize this marketing tactic to better engage their customer base. For example, customers in the morning may prefer certain products over others, and the same may be said for customers who come in the afternoon. Dispensary owners can use this to their advantage by creating tailored menus for their customer base.
Digital menus for cannabis dispensaries and CBD shops offer owners a way to engage their customers, up their marketing game, and more efficiently display and update their menus. And the good news is that they tie in well with existing POS systems, especially those with inventory management and analytics features.
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