Today, social media is one of the primary engines of marketing and connecting with a specific audience. For those in the cannabis industry, engaging with and even partnering with cannabis influencers can be an effective way to reach a potential customer base.
With that said, there are a variety of influencers with their own niche audience ranging from those interested in the medical benefits of cannabis to those interested in its recreational use.
Here are seven influencers to follow and what they are known for in the industry:
As the name suggests, Jeff the 420 Chef is a chef known for his unique cannabis-infused recipes and has over 11k followers on YouTube. His recipes range from deserts to main courses like tacos and burgers. He has been featured in a variety of top news sources and is widely known as the world’s top cannabis chef.
Krista Raymer is the founder of a cannabis retail consulting firm and regularly shares advice and tips aimed at dispensary owners to help drive profitability. She has a large—10k plus—following on LinkedIn and is a great resource for dispensary owners. Following her can also be a great way to connect with other owners in the cannabis industry.
A well-known leader and activist in the cannabis industry, Steve DeAngelo is sometimes referred to as the Father of the Legal Cannabis Industry for his dedicated work over the years in promoting legal cannabis consumption. He has a large Instagram following of over 60k where he posts relevant news in the industry and activist content.
A horticulturist in cannabis cultivation, Anthony Domanque has a LinkedIn following of over 18k. He primarily shares cannabis cultivation tips from increasing yield to signaling growth through altering the environment the cannabis is grown in. He also shares his journey of how he got to where he is now.
Another chef, Liv Vasquez is known for her culinary genius and work in educating others about the uses of cannabis to promote holistic health. She has 17.5k plus followers on Instagram and often hosts events across the country for those interested in tasting cannabis-infused dishes.
Tommy Chong is a well-known comedian and actor with a 2.4 million following on Instagram. He became an advocate for cannabis products after experiencing the benefits of it in relation to his battle with cancer. Since then, he has also opened his own line of products for both medical and recreational uses.
Founder of Vangst, Karson Humiston helps people find great jobs in the cannabis industry. She has a following of over 20k on LinkedIn where she shares news related to the industry and helps promote young cannabis owners.
If you work in the cannabis industry, then getting plugged into the wider community of influencers is essential to keep tabs on emerging trends, connect with like-minded individuals, and reach a broader audience of cannabis users.
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